Virtual Bookstores Partners with Pratt Institute to Offer Online Bookstore Model to Save Students up to 70% or More on Textbooks

After an extensive search for a partner to meet their textbook needs, Pratt selected Virtual Bookstores to help students obtain course materials at a significantly reduced cost, while also providing a streamlined adoption process for faculty. Bypassing the traditional brick and mortar store with’s Virtual Bookstore solution will save Pratt students an average of up to 70% off publisher list prices. Beyond cost savings, students can take advantage of every purchasing option, including new, used, rental, eTextbook, and an expansive network of third-party Marketplace sellers.

The platform will offer a seamless integration with Pratt’s Student Information System, creating a customized ordering process utilizing Single Sign-On (SSO). With this cohesive strategy, Pratt’s Virtual Bookstore will be available directly from a student’s MyPratt account, further enhancing the student purchasing experience. Also complementing the solution for students is a best-in-class customer service team who will provide superior year-round support and facilitate onsite buybacks each semester.

In addition to student benefits, the Virtual Bookstore will also serve Pratt faculty with a powerful online adoption tool to streamline the entire adoption process and improve efficiencies. The Faculty Adoption Support Tool (FAST) offers an intuitive interface with step-by-step guides to research, compare real-time pricing, and adopt course materials while enjoying the academic freedom to choose best-fit content from over 10 million titles, regardless of publisher or platform. Faculty also benefit from a dedicated Management Team to extend additional adoption support.

“Customized as our own cutting-edge 24/7 storefront, we look forward to a Virtual Bookstore that provides our students with a ‘one-stop shop’ for all their course materials”, said Tom Nawabi, Controller for Pratt. “We will also be able to improve and streamline the adoption process for our faculty. As a strong supporter of Pratt’s mission, is implementing a stronger campus presence with on-site buybacks and a dedicated management team.”

Matt Montgomery, President and CEO of, commented on the Pratt partnership:

“We look forward to providing a new standard of how students purchase and access their course materials.’s Virtual Bookstore model values textbook affordability and best-in-class management and service. We are pleased to partner with Pratt Institute to provide their student body with an innovative virtual bookstore program that reduces course material costs, streamlines adoptions for faculty, and ultimately drives academic outcomes. We applaud this institution who is committed to providing a cutting-edge approach to ensuring students have a superior 24/7 online bookstore to meet all their course material needs.”

Pratt students now have full access to their Virtual Bookstore as of May 2018. More information on Virtual Bookstores can be found at